Antonio "L.A." Reid
@ New Georgia Encyclopedia
DescriptionPhotograph of Antonio "L.A." Reid, who cofounded LaFace Records, a rap and rhythm-and-blues label in Atlanta, Georgia, with Kenneth "Babyface" Edmonds in 1989. Wearing a suit and tie, he stands in front of a corner window. He smiles.Reid continued to manage the company after Edmonds's departure in 1993, and since 2000 he has served as the president and chief executive officer of Arista Records, which bought out LaFace that same year.