Luders, E

Description

Advertisement showing the five-story offices and storefront known as the Girard Building (102-104, i.e., 306-308 Chestnut) tenanted by Goodyears, i.e., the Philadelphia warehouse of the New York Belting and Packing Company (104), "Peterson's Book Establishment," i.e., the store of publisher T.B. Peterson & Brothers, and C. J. Peterson, publisher of Peterson' Ladies national magazine (102). Lettering reading "Goodyears Rubber Packing & Belting Company" adorns the roof of the building. Through the open entryways and large display windows, clerks, patrons, and merchandise displays are visible in both stores. At Peterson's, clerks assist patrons with items from bookshelves surrounding the room in addition to a centrally located U-shaped display counter labeled "Peterson's Magazine." Stacks of books are displayed near the windows that contain promotions "Subscriptions for all Magazines" and "Chas. Dickens Complete Works." At Goodyears, a white man clerk stands at a counter in front of rows of shelves as he attends to a customer. Other patrons, including a white man and woman couple and a white man, converse and depart with rubber belting. A large model boot, shoes, and rubber toys adorn the display windows that are adorned with the company trademark and read "Goodyears Patent." A white man with a cane and an excited white boy, near his mother, peer at the displays from the busy sidewalk.; Other activity, on opposite ends of the sidewalk, includes a white man paying a white newsboy for a paper, gentlemen in conversation, and a white man, a book under his arm, strolling by....

Record Contributed By

The Library Company of Philadelphia

Record Harvested From

PA Digital