Portie, M. Madison

Description

In this historical organizational study, I examine how Viola Turner, a pioneering African American female business professional, managed to climb to the board membership of a black- owned insurance company. I propose that she managed her identity entrepreneurially fitting it to match the leadership role identity in the all-black men board. To assess the veracity of this proposition, I unpack how she exhibited her identity entrepreneurship given that her social identity was perceived as ambivalent by the board that was not conducive to accepting women as members in a leadership role. I chose the case of Viola Turner because I want to capture the historical roots of professional identity that, in a culturally distinct and prototypical way, this pioneering female African American business professional had to enact identity management to gain access to board membership as a legitimate leader. I focus my research on examining specific venues of her participation in collective actions as an emerging leader aware of her prototypicality. In this thesis, I use the methodological approach of critical biography to analyze intersectional identity entrepreneurship of Viola Turner. This biographical approach to writing and analyzing a life story is focused on the critical moments of and events in the subject's life that are analyzed to uncover the nature of the studied phenomenon and the context that shaped it (Jacobs, 2007; Gibson 20014). The text analysis revealed the clear percentage changes in Turner's moral foundations from her childhood, when she was molding her personal identity, to her adulthood, when...

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