@ New Georgia Encyclopedia
Etling, Laurence W
DescriptionEncyclopedia article about WERD. WERD in Atlanta became the first radio station in America to be owned by an African American when Jesse B. Blayton, a professor at Atlanta University and a bank president, bought it in 1949 and hired his son, Jesse Blayton Jr., as station manager. The 1,000-watt station, purchased for $50,000, was located in the Prince Hall Masons Grand Lodge at 334 Auburn Avenue.
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